The statistic shows the brand awareness for the top 25 sporting goods brands amongst female U.S. consumers. The recognition rates for both Champion and The North face are at 67%, tying them at 9th place. The brand awareness for Crocs is 20 percentage points higher in females than in males.
Sporting goods brands ranked by brand awareness* amongst US females in 2014
Consumers who have purchased athletic footwear or apparel in the last year
Method of interview
Online panel
Supplementary notes
* Female consumers were asked to recognize brands from a list, and also had the opportunity to mention specific brands in an unaided awareness section of the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SportsOneSource. (June 2, 2014). Sporting goods brands ranked by brand awareness* amongst US females in 2014 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/306043/womens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource. "Sporting goods brands ranked by brand awareness* amongst US females in 2014." Chart. June 2, 2014. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/306043/womens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource. (2014). Sporting goods brands ranked by brand awareness* amongst US females in 2014. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/306043/womens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource. "Sporting Goods Brands Ranked by Brand Awareness* amongst Us Females in 2014." Statista, Statista Inc., 2 Jun 2014, https://www.statista.com/statistics/306043/womens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource, Sporting goods brands ranked by brand awareness* amongst US females in 2014 Statista, https://www.statista.com/statistics/306043/womens-brand-awareness-top-25-sporting-goods-brands/ (last visited November 19, 2024)
Sporting goods brands ranked by brand awareness* amongst US females in 2014 [Graph], SportsOneSource, June 2, 2014. [Online]. Available: https://www.statista.com/statistics/306043/womens-brand-awareness-top-25-sporting-goods-brands/
