Cigna: advertising spending in the U.S. 2012-2013

Published by Statista Research Department, Jun 11, 2014
The statistic provides information on the measured media spending of the health insurance giant Cigna in the United States in 2012 and 2013. In 2012, the company invested 33.4 million U.S. dollars in measured media advertising.

Cigna's advertising spending in the United States in 2012 and 2013 (in million U.S dollars)

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Source

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Release date

June 2014

Region

United States

Survey time period

2012 and 2013

Special properties

measured media

Supplementary notes

The figures includes measured-media advertising spending (source: Kantar Media). Measured spending includes TV, newspaper, magazine, radio, outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).

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