This statistic shows the percent of four different generations in the United States who engage in certain activities to connect with charitable organizations online, as of 2013. According to the study, 56 percent of Gen Y (or Millennials) will view online videos from a charity, as will 46 percent of Gen X, 28 percent of Boomers, and 22 percent of Matures.
Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation
Characteristic
Gen Y
Gen X
Boomers
Matures
Sign an online petition
60%
49%
52%
51%
View online videos from charity
56%
46%
28%
22%
Read or post to blog
43%
34%
17%
9%
View photos
35%
31%
11%
5%
Contribute to online forums
31%
30%
12%
8%
Listen to audio or podcast from charity
28%
20%
18%
11%
Chat live with an expert or representative from charity
deployed and incoming sample controlled to be representative of the U.S. Census
Supplementary notes
Source defines the generations as such: Generation Y: born 1981-1995 Generation X: born 1965-1980 Boomers: born 1946-1964 Matures: born 1945 and earlier.
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Blackbaud, & Edge Research. (August 31, 2013). Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/305979/us-generational-comparison-charity-engagement-online-activities/
Blackbaud, und Edge Research. "Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation." Chart. August 31, 2013. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/305979/us-generational-comparison-charity-engagement-online-activities/
Blackbaud, Edge Research. (2013). Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/305979/us-generational-comparison-charity-engagement-online-activities/
Blackbaud, and Edge Research. "Percentage of United States Population Who Conduct Certain Online Activities with Charitable Organizations as of May 2013, by Activity and Generation." Statista, Statista Inc., 31 Aug 2013, https://www.statista.com/statistics/305979/us-generational-comparison-charity-engagement-online-activities/
Blackbaud & Edge Research, Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation Statista, https://www.statista.com/statistics/305979/us-generational-comparison-charity-engagement-online-activities/ (last visited January 08, 2025)
Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation [Graph], Blackbaud, & Edge Research, August 31, 2013. [Online]. Available: https://www.statista.com/statistics/305979/us-generational-comparison-charity-engagement-online-activities/
