This statistic shows the percent of four different generations in the United States who find particular ways of keeping in touch with the organizations to which they donate important, as of 2013. According to the study, 34 percent of Gen Y, or Millennials, find emails and eNewsletters important, whereas 29 percent of Gen X, 26 percent of Boomers, and 26 percent of Matures found this important, for an average of 28 percent overall.
Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact
deployed and incoming sample controlled to be representative of the U.S. Census
Supplementary notes
Source defines the generations as such: Generation Y: born 1981-1995 Generation X: born 1965-1980 Boomers: born 1946-1964 Matures: born 1945 and earlier.
Respondents answering "very" or "somewhat" important.
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Blackbaud, & Edge Research. (August 31, 2013). Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
Blackbaud, und Edge Research. "Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact." Chart. August 31, 2013. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
Blackbaud, Edge Research. (2013). Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
Blackbaud, and Edge Research. "Percentage of Generations in The United States Who Find Contact with Charitable Organizations Important as of May 2013, by Type of Contact." Statista, Statista Inc., 31 Aug 2013, https://www.statista.com/statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
Blackbaud & Edge Research, Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact Statista, https://www.statista.com/statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/ (last visited August 24, 2024)
Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact [Graph], Blackbaud, & Edge Research, August 31, 2013. [Online]. Available: https://www.statista.com/statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/