This statistic shows the percent of four different generations in the United States who find particular ways of keeping in touch with the organizations to which they donate important, as of 2013. According to the study, 34 percent of Gen Y, or Millennials, find emails and eNewsletters important, whereas 29 percent of Gen X, 26 percent of Boomers, and 26 percent of Matures found this important, for an average of 28 percent overall.
Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact
deployed and incoming sample controlled to be representative of the U.S. Census
Supplementary notes
Source defines the generations as such: Generation Y: born 1981-1995 Generation X: born 1965-1980 Boomers: born 1946-1964 Matures: born 1945 and earlier.
Respondents answering "very" or "somewhat" important.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Blackbaud, & Edge Research. (August 31, 2013). Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
Blackbaud, und Edge Research. "Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact." Chart. August 31, 2013. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
Blackbaud, Edge Research. (2013). Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
Blackbaud, and Edge Research. "Percentage of Generations in The United States Who Find Contact with Charitable Organizations Important as of May 2013, by Type of Contact." Statista, Statista Inc., 31 Aug 2013, https://www.statista.com/statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
Blackbaud & Edge Research, Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact Statista, https://www.statista.com/statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/ (last visited January 06, 2025)
Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact [Graph], Blackbaud, & Edge Research, August 31, 2013. [Online]. Available: https://www.statista.com/statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
