Social media engagement with CocaCola in the United Kingdom (UK) 2014, by demographic

Published by Statista Research Department, Mar 14, 2014
The statistic shows the share of social network users reporting engagement with Coca Cola via social media in United Kingdom, by demographic, in January 2014. During the survey, 26 percent of users aged 16-24 years reported engaging with Coca Cola via social media.

Share of users engaging with Coca Cola on social networks in the United Kingdom (UK) in January 2014, by demographic

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Release date

March 2014

Region

United Kingdom

Survey time period

January 2014

Number of respondents

3,400 respondents

Age group

11 years and older

Special properties

social media users

Method of interview

Online survey

Supplementary notes

Engagement included: liking brand posts or products, watching video content, taking part in competitions, signing up for fan pages, taking up a social media deal or special offer, buying something via a link on a social media site, submitting a product review or following a blog, and complaining to a brand's customer services team.

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Overview

6

Demographics

5

Usage

6

Facebook

7

TikTok

5

Instagram

5

Other major social media platforms

8

Social media brand profiles

8

Social media influencers

5

User attitudes

7

Further related statistics

10

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