This statistic shows the preferred giving channels for charitable donations that different generations in the U.S. used in 2018. As of 2018, 40 percent of Millennial givers donated via a website.
Percentage of generations in the United States making charitable contributions in 2018, by donation channel used
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Percentage of generations in the United States making charitable contributions in 2018, by donation channel used
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Source defines the generations as such: Generation Y: born 1981-1995 Generation X: born 1965-1980 Boomers: born 1946-1964 Matures: born 1945 and earlier.
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Blackbaud. (April 24, 2018). Percentage of generations in the United States making charitable contributions in 2018, by donation channel used [Graph]. In Statista. Retrieved February 23, 2025, from https://www.statista.com/statistics/305866/us-generational-comparison-charitable-contributions-online-giving-channels/
Blackbaud. "Percentage of generations in the United States making charitable contributions in 2018, by donation channel used." Chart. April 24, 2018. Statista. Accessed February 23, 2025. https://www.statista.com/statistics/305866/us-generational-comparison-charitable-contributions-online-giving-channels/
Blackbaud. (2018). Percentage of generations in the United States making charitable contributions in 2018, by donation channel used. Statista. Statista Inc.. Accessed: February 23, 2025. https://www.statista.com/statistics/305866/us-generational-comparison-charitable-contributions-online-giving-channels/
Blackbaud. "Percentage of Generations in The United States Making Charitable Contributions in 2018, by Donation Channel Used." Statista, Statista Inc., 24 Apr 2018, https://www.statista.com/statistics/305866/us-generational-comparison-charitable-contributions-online-giving-channels/
Blackbaud, Percentage of generations in the United States making charitable contributions in 2018, by donation channel used Statista, https://www.statista.com/statistics/305866/us-generational-comparison-charitable-contributions-online-giving-channels/ (last visited February 23, 2025)
Percentage of generations in the United States making charitable contributions in 2018, by donation channel used [Graph], Blackbaud, April 24, 2018. [Online]. Available: https://www.statista.com/statistics/305866/us-generational-comparison-charitable-contributions-online-giving-channels/
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