Showrooming behavior: Personal care product shopping in the United Kingdom (UK) 2014

Published by Statista Research Department, Jun 19, 2014
This statistic shows the showrooming behavior of consumers shopping for personal care products in the United Kingdom (UK) in 2014. In the personal care products shopping category, previewing offline and buying offline in the same store was most common, at 43 percent of respondents. Showrooming behavior during consumer electronics shopping in the United Kingdom showed considerable differences.

Showrooming behavior of personal care product shoppers in the United Kingdom (UK) in 2014

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Release date

2014

Region

United Kingdom

Survey time period

2014**

Number of respondents

1,000*

Supplementary notes

* Consumers were interviewed on personal care and consumer electronics purchasing. 500 consumers were interviewed on personal care products, while another 500 on consumer electronics.
** Date of survey was not specified.
Questionnaires were used.

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