This statistic shows the showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013. The largest share of respondents reported researching an item online, then viewing in-store, and purchasing online, at 66 percent.
Showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013
Characteristic
Share of respondents
Have researched an item online, then viewed in-store, and purchased online
66%
Often look at items in-store, but usually purchase online
53%
Often research items online, but prefer to buy in-store
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eMarketer. (April 15, 2014). Showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/305692/showrooming-activities-and-attitudes-of-smartphone-owners-in-the-uk/
eMarketer. "Showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013." Chart. April 15, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/305692/showrooming-activities-and-attitudes-of-smartphone-owners-in-the-uk/
eMarketer. (2014). Showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/305692/showrooming-activities-and-attitudes-of-smartphone-owners-in-the-uk/
eMarketer. "Showrooming Activities and Attitudes of Smartphone Owners in The United Kingdom (Uk) as of September 2013." Statista, Statista Inc., 15 Apr 2014, https://www.statista.com/statistics/305692/showrooming-activities-and-attitudes-of-smartphone-owners-in-the-uk/
eMarketer, Showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013 Statista, https://www.statista.com/statistics/305692/showrooming-activities-and-attitudes-of-smartphone-owners-in-the-uk/ (last visited November 22, 2024)
Showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013 [Graph], eMarketer, April 15, 2014. [Online]. Available: https://www.statista.com/statistics/305692/showrooming-activities-and-attitudes-of-smartphone-owners-in-the-uk/
