This statistic shows the showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013. The largest share of respondents reported researching an item online, then viewing in-store, and purchasing online, at 66 percent.
Showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013
Characteristic
Share of respondents
Have researched an item online, then viewed in-store, and purchased online
66%
Often look at items in-store, but usually purchase online
53%
Often research items online, but prefer to buy in-store
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (April 15, 2014). Showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/305692/showrooming-activities-and-attitudes-of-smartphone-owners-in-the-uk/
eMarketer. "Showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013." Chart. April 15, 2014. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/305692/showrooming-activities-and-attitudes-of-smartphone-owners-in-the-uk/
eMarketer. (2014). Showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/305692/showrooming-activities-and-attitudes-of-smartphone-owners-in-the-uk/
eMarketer. "Showrooming Activities and Attitudes of Smartphone Owners in The United Kingdom (Uk) as of September 2013." Statista, Statista Inc., 15 Apr 2014, https://www.statista.com/statistics/305692/showrooming-activities-and-attitudes-of-smartphone-owners-in-the-uk/
eMarketer, Showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013 Statista, https://www.statista.com/statistics/305692/showrooming-activities-and-attitudes-of-smartphone-owners-in-the-uk/ (last visited November 04, 2024)
Showrooming activities and attitudes of smartphone owners in the United Kingdom (UK) as of September 2013 [Graph], eMarketer, April 15, 2014. [Online]. Available: https://www.statista.com/statistics/305692/showrooming-activities-and-attitudes-of-smartphone-owners-in-the-uk/
