Leading 'Anti-Perspirants & Body Spray Deodorants' brands among women in GB 2023

Published by Statista Research Department, Aug 1, 2024
Considering the 17 different brands presented in this statistic, 'Soft & Gentle' leads the ranking for the most frequently selected brand with 3.6 million people. Contrastingly, 'Estée Lauder' is ranked last, with 283.4 thousand people. Their difference, compared to the Soft & Gentle, lies at 3.3 million people.

Leading brands of 'Anti-Perspirants & Body Spray Deodorants' among women in Great Britain (GB) 2023, by number of users (in 1,000s)

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Release date

July 2024

Region

United Kingdom (Great Britain)

Survey time period

Jan 1st to Dec 31st 2023

Number of respondents

24,240 respondents

Age group

15 years and older

Supplementary notes

Figures estimated by the source on the basis of survey responses.

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Statistics on " Deodorants in the United Kingdom (UK) "

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Market overview

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Brand rankings

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Consumption habits

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Further related statistics

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