Motivations for oral care product purchase in the United Kingdom (UK) 2013

Published by Statista Research Department, Jan 30, 2014
The statistic shows the leading five reasons consumers in the United Kingdom gave for their most recent oral care product purchase. According to the 2013 survey, 35 percent said they bought the product was a usual purchase bought out of habit.

Leading reasons for consumers recent purchases of oral care products in the United Kingdom (UK) in 2013

CharacteristicShare of respondents
Usual purchase 35%
Low price 24%
Value for money 24%
On offer 20%
Health/dental claims 20%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents35%35%24%24%24%24%20%20%20%20%Usual purchaseLow priceValue for moneyOn offerHealth/dental claims
0%10%20%30%40%2.5%5%7.5%12.5%15%17.5%22.5%25%27.5%32.5%35%37.5%

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Release date

January 2014

Region

United Kingdom

Survey time period

Novermber 2013

Number of respondents

450 respondents

Special properties

oral care category buyers

Supplementary notes

Publication date unknown

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