Motivations for oral care product purchase in the United Kingdom (UK) 2013

Leading reasons for consumers recent purchases of oral care products in the United Kingdom (UK) in 2013

CharacteristicShare of respondents
Usual purchase 35%
Low price 24%
Value for money 24%
On offer 20%
Health/dental claims 20%
Created with Highcharts 7.2.2Share of respondents35%35%24%24%24%24%20%20%20%20%Usual purchaseLow priceValue for moneyOn offerHealth/dental claims
0%10%20%30%40%2.5%5%7.5%12.5%15%17.5%22.5%25%27.5%32.5%35%37.5%
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Release date

January 2014

Region

United Kingdom

Survey time period

Novermber 2013

Number of respondents

450 respondents

Special properties

oral care category buyers

Supplementary notes

Publication date unknown

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