Red Bull: global sales growth 2020, by leading market

In 2018, Red Bull’s sales in Turkey grew by 23 percent, compared to the previous year, making Turkey the company’s fastest growing market. A considerable amount of sales growth was also recorded in Russia and Canada that year.

Energy drinks worldwide

The sales value of energy drinks worldwide amounted to just over 50 billion U.S. dollars in 2019, a number that is projected to reach almost 90 billion by 2026. There are many kinds of liquid refreshment beverages (or LRB) however, and energy drinks only make up a small fraction of the market. Energy drinks accounted for about a one percent share of LRB volume sales in 2019. Bottled water made up almost half of all volume sales, while carbonated soft drinks stood in second place, accounting for just under a quarter of the market.

Dollar sales in c-stores in the US

In terms of dollar sales shares of packaged beverages in U.S. convenience stores, the energy drink was the leading category. In 2019, energy drinks accounted for almost a third of all American c-store packaged beverage sales. Bottled water’s share amounted to approximately ten percent.