Reasons online shoppers purchased on Amazon in the U.S. 2024

Published by Daniela Coppola, May 16, 2024
In March 2024, 48 percent of surveyed U.S. respondents stated that their main reason to shopping on Amazon was due to free shipping. Additionally, 44 percent reported that convenience was a key shopping driver, while quick delivery stood at 36 percent of answers.

Reasons online shoppers purchased on Amazon in the U.S. in March 2024

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Release date

March 2024

Region

United States

Survey time period

March 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

Respondents could list multiple answers.

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