Amazon Prime users in the U.S. 2024, by age group

Published by Daniela Coppola, Oct 14, 2024

In the United States, consumers from Generation X are more likely to use Amazon Prime services, a survey from 2024 revealed. Nearly 35 percent of them were Amazon Prime subscribers, while boomers followed, as about 33 percent reported to be Prime members.

Amazon Prime usage penetration among internet users in the United States in 2024, by age group

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Release date

August 2024

Region

United States

Survey time period

July 16 and 17, 2024

Number of respondents

8,272 respondents

Age group

18 years and older

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