U.S. Baby Boomers' course of action in event of food recalls 2014
This statistic presents the results of a survey among 2,236 U.S. consumers. The survey was conducted online by Harris Interactive in January 2014, asking the respondents to describe their course of action in the event of food recalls due to health- or safety-related issues. Some 60 percent of U.S. adults who belong to the Baby Boomer generation (aged between 49 to 67 years) stated that that they would temporarily buy another brand than the recalled one until the product is safe again.