This statistic presents the perception of asset management firms' usage of social media according to U.S. financial professionals in 2010 and 2014. During the 2014 survey, it was found that 30 percent of respondents thought that leading asset management firms were using social media to their advantage.
Perception of asset management firms' usage of social media according to U.S. financial professionals in 2010 and 2014
Characteristic
2010
2014
Social media is a wise use of asset management firms' time and resources
21%
33%
Asset management firms are smart to explore social media
41%
53%
Asset management firms are not yet seeing the value of social media
40%
27%
The leading asset management firms are using social media to their advantage
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
American Century Investments. (May 15, 2014). Perception of asset management firms' usage of social media according to U.S. financial professionals in 2010 and 2014 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/304127/asset-management-firms-usage-of-social-media/
American Century Investments. "Perception of asset management firms' usage of social media according to U.S. financial professionals in 2010 and 2014." Chart. May 15, 2014. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/304127/asset-management-firms-usage-of-social-media/
American Century Investments. (2014). Perception of asset management firms' usage of social media according to U.S. financial professionals in 2010 and 2014. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/304127/asset-management-firms-usage-of-social-media/
American Century Investments. "Perception of Asset Management Firms' Usage of Social Media According to U.S. Financial Professionals in 2010 and 2014." Statista, Statista Inc., 15 May 2014, https://www.statista.com/statistics/304127/asset-management-firms-usage-of-social-media/
American Century Investments, Perception of asset management firms' usage of social media according to U.S. financial professionals in 2010 and 2014 Statista, https://www.statista.com/statistics/304127/asset-management-firms-usage-of-social-media/ (last visited January 09, 2025)
Perception of asset management firms' usage of social media according to U.S. financial professionals in 2010 and 2014 [Graph], American Century Investments, May 15, 2014. [Online]. Available: https://www.statista.com/statistics/304127/asset-management-firms-usage-of-social-media/
