This statistic presents the attitudes towards using social media for business purposes according to U.S. financial professionals in 2010 and 2014. During the 2014 survey, it was found that 35 percent of respondents found that social media had value for their businesses.
Attitudes towards using social media for business purposes according to U.S. financial professionals in 2010 and 2014
Characteristic
2010
2014
Social media is an emerging trend with significant future potential for businesses like mine
44%
56%
Social media has value for my business
26%
35%
Social media is already producing tangible results for my business
14%
17%
Social media is a fad with little value for businesses
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American Century Investments. (May 15, 2014). Attitudes towards using social media for business purposes according to U.S. financial professionals in 2010 and 2014 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/304091/social-media-business-usage-attitudes-usa/
American Century Investments. "Attitudes towards using social media for business purposes according to U.S. financial professionals in 2010 and 2014." Chart. May 15, 2014. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/304091/social-media-business-usage-attitudes-usa/
American Century Investments. (2014). Attitudes towards using social media for business purposes according to U.S. financial professionals in 2010 and 2014. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/304091/social-media-business-usage-attitudes-usa/
American Century Investments. "Attitudes towards Using Social Media for Business Purposes According to U.S. Financial Professionals in 2010 and 2014." Statista, Statista Inc., 15 May 2014, https://www.statista.com/statistics/304091/social-media-business-usage-attitudes-usa/
American Century Investments, Attitudes towards using social media for business purposes according to U.S. financial professionals in 2010 and 2014 Statista, https://www.statista.com/statistics/304091/social-media-business-usage-attitudes-usa/ (last visited January 09, 2025)
Attitudes towards using social media for business purposes according to U.S. financial professionals in 2010 and 2014 [Graph], American Century Investments, May 15, 2014. [Online]. Available: https://www.statista.com/statistics/304091/social-media-business-usage-attitudes-usa/
