During a 2024 survey carried out among more than 3,000 marketers from the United Kingdom (UK), the lack of data and analytics skills was identified as the leading skills gap within marketing teams. Lack of performance marketing skills ranked second, named by 19.6 percent of respondents.
Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024
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Share of respondents
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Marketing Week. (March 4, 2024). Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week. "Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024." Chart. March 4, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week. (2024). Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week. "Leading Skill Gaps in Marketing Teams in The United Kingdom (Uk) as of March 2024." Statista, Statista Inc., 4 Mar 2024, https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/
Marketing Week, Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024 Statista, https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/ (last visited July 22, 2024)
Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024 [Graph], Marketing Week, March 4, 2024. [Online]. Available: https://www.statista.com/statistics/303819/marketing-skills-areas-of-weakness-among-uk-marketers/