Top marketing skills gaps in the UK 2024

Published by Statista Research Department, Apr 11, 2024
During a 2024 survey carried out among more than 3,000 marketers from the United Kingdom (UK), the lack of data and analytics skills was identified as the leading skills gap within marketing teams. Lack of performance marketing skills ranked second, named by 19.6 percent of respondents.

Leading skill gaps in marketing teams in the United Kingdom (UK) as of March 2024

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Release date

March 2024

Region

United Kingdom

Survey time period

as of March 2024

Number of respondents

>3,000

Supplementary notes

The source does not provide information about the date of survey or the type of survey used. The date provided is the release date.

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