The statistic ranks the car brands that were perceived to lead the way in terms of technology and innovation, according to a survey of 1,578 U.S. adults. The telephone survey was conducted between December 6 and 15, 2013. BMW acquired an index score of 18.2 percent. The technology and innovation factor was the least important component according to consumers in this survey. Many automotive brands in 2013 enhanced consumer-facing technologies.
U.S. car owners' perception of the best car brands in terms of technology and innovation as of December 15, 2013
(index score)
Respondents with at least one vehicle in household
Method of interview
Telephone interview
Supplementary notes
According to the source, overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. The following categories were included: quality, safety, performance, value, design/style, fuel economy, technology/innovation. The scores for safety reflect the number of times that the particular make was mentioned as a leader for the particular, attribute.
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Consumers Union. (January 23, 2014). U.S. car owners' perception of the best car brands in terms of technology and innovation as of December 15, 2013 (index score) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/303737/us-car-owner-perception-of-best-car-brands-for-innovation/
Consumers Union. "U.S. car owners' perception of the best car brands in terms of technology and innovation as of December 15, 2013 (index score)." Chart. January 23, 2014. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/303737/us-car-owner-perception-of-best-car-brands-for-innovation/
Consumers Union. (2014). U.S. car owners' perception of the best car brands in terms of technology and innovation as of December 15, 2013 (index score). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/303737/us-car-owner-perception-of-best-car-brands-for-innovation/
Consumers Union. "U.S. Car Owners' Perception of The Best Car Brands in Terms of Technology and Innovation as of December 15, 2013 (Index Score)." Statista, Statista Inc., 23 Jan 2014, https://www.statista.com/statistics/303737/us-car-owner-perception-of-best-car-brands-for-innovation/
Consumers Union, U.S. car owners' perception of the best car brands in terms of technology and innovation as of December 15, 2013 (index score) Statista, https://www.statista.com/statistics/303737/us-car-owner-perception-of-best-car-brands-for-innovation/ (last visited November 21, 2024)
U.S. car owners' perception of the best car brands in terms of technology and innovation as of December 15, 2013 (index score) [Graph], Consumers Union, January 23, 2014. [Online]. Available: https://www.statista.com/statistics/303737/us-car-owner-perception-of-best-car-brands-for-innovation/
