The statistic gives a ranking of the car brands that were perceived to consistently have the best design and style, according to a survey of 1,578 U.S. adults. The telephone survey was conducted between December 6 and 15, 2013. Audi acquired an index score of 20.2 percent. New car models tend to put a heavier focus on design and style. Mainstream brands have updated some of their automotive models with upscale exterior dressings such as LED lights.
U.S. car owners' perception of the best car brands in terms of design and style as of December 15, 2013
(index score)
Respondents with at least one vehicle in household
Method of interview
Telephone interview
Supplementary notes
According to the source, overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. The following categories were included: quality, safety, performance, value, design/style, fuel economy, technology/innovation. The scores for safety reflect the number of times that the particular make was mentioned as a leader for the particular, attribute.
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Consumers Union. (January 23, 2014). U.S. car owners' perception of the best car brands in terms of design and style as of December 15, 2013 (index score) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/303734/us-car-owner-perception-of-best-car-brands-for-design-and-style/
Consumers Union. "U.S. car owners' perception of the best car brands in terms of design and style as of December 15, 2013 (index score)." Chart. January 23, 2014. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/303734/us-car-owner-perception-of-best-car-brands-for-design-and-style/
Consumers Union. (2014). U.S. car owners' perception of the best car brands in terms of design and style as of December 15, 2013 (index score). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/303734/us-car-owner-perception-of-best-car-brands-for-design-and-style/
Consumers Union. "U.S. Car Owners' Perception of The Best Car Brands in Terms of Design and Style as of December 15, 2013 (Index Score)." Statista, Statista Inc., 23 Jan 2014, https://www.statista.com/statistics/303734/us-car-owner-perception-of-best-car-brands-for-design-and-style/
Consumers Union, U.S. car owners' perception of the best car brands in terms of design and style as of December 15, 2013 (index score) Statista, https://www.statista.com/statistics/303734/us-car-owner-perception-of-best-car-brands-for-design-and-style/ (last visited November 23, 2024)
U.S. car owners' perception of the best car brands in terms of design and style as of December 15, 2013 (index score) [Graph], Consumers Union, January 23, 2014. [Online]. Available: https://www.statista.com/statistics/303734/us-car-owner-perception-of-best-car-brands-for-design-and-style/
