Online or social media advertising targeting effectiveness as of January 2019

Published by Statista Research Department, Dec 10, 2024
This statistic presents the frequency of online consumers who have made a purchase based on online or social media advertisements as of January 2019. According to the findings, 37.9 percent of respondents reported that they have made anywhere from one to 25 percent of the time a purchase after viewing either an online or social media advertisement.

Frequency of online consumers who have made a purchase based on online or social media advertisements as of January 2019

CharacteristicShare of respondents
1% to 25% of the time 37.9%
26% to 50% of the time 23.7%
51% to 75% of the time 13.6%
76% to 100% of the time 4.5%
Never 20.3%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents37.9%37.9%23.7%23.7%13.6%13.6%4.5%4.5%20.3%20.3%1% to 25% of the time26% to 50% of the time51% to 75% of the time76% to 100% of the timeNever
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%

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Release date

February 2019

Region

Worldwide

Survey time period

December 2018 to January 2019

Number of respondents

2,750 respondents

Age group

18 years and older

Special properties

internet users

Method of interview

Online survey

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