This statistic represents the opinions of U.S. car owners on the value of cars based on brands. Opinions are based on a telephone survey as of December 15, 2013 and converted into an index score. U.S. car brand, Chevrolet, acquired an index score of 16 percent as of December 13, 2013. Toyota and Honda have had a reputation for high resale value. Value was determined with the addition of road-test scores, reliability scores, and five-year owner costs.
U.S. car owners' perception of the best car brands in terms of value as of December 15, 2013 (index score)*
According to the source, overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. The following categories were included: quality, safety, performance, value, design/style, fuel economy, technology/innovation. The scores for safety reflect the number of times that the particular make was mentioned as a leader for the particular, attribute.
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Consumers Union. (January 23, 2014). U.S. car owners' perception of the best car brands in terms of value as of December 15, 2013 (index score)* [Graph]. In Statista. Retrieved October 20, 2024, from https://www.statista.com/statistics/303631/best-value-car-brands-based-on-us-car-owner-perception/
Consumers Union. "U.S. car owners' perception of the best car brands in terms of value as of December 15, 2013 (index score)*." Chart. January 23, 2014. Statista. Accessed October 20, 2024. https://www.statista.com/statistics/303631/best-value-car-brands-based-on-us-car-owner-perception/
Consumers Union. (2014). U.S. car owners' perception of the best car brands in terms of value as of December 15, 2013 (index score)*. Statista. Statista Inc.. Accessed: October 20, 2024. https://www.statista.com/statistics/303631/best-value-car-brands-based-on-us-car-owner-perception/
Consumers Union. "U.S. Car Owners' Perception of The Best Car Brands in Terms of Value as of December 15, 2013 (Index Score)*." Statista, Statista Inc., 23 Jan 2014, https://www.statista.com/statistics/303631/best-value-car-brands-based-on-us-car-owner-perception/
Consumers Union, U.S. car owners' perception of the best car brands in terms of value as of December 15, 2013 (index score)* Statista, https://www.statista.com/statistics/303631/best-value-car-brands-based-on-us-car-owner-perception/ (last visited October 20, 2024)
U.S. car owners' perception of the best car brands in terms of value as of December 15, 2013 (index score)* [Graph], Consumers Union, January 23, 2014. [Online]. Available: https://www.statista.com/statistics/303631/best-value-car-brands-based-on-us-car-owner-perception/
