This statistic represents the opinions of U.S. car owners on the quality of car brands. The telephone survey was conducted between December 6 and 15, 2013; the respondents' answers were converted into an index score. U.S. car brand Chevrolet, one of GM's divisions, acquired an index score of 19.1 percent. Brands like Toyota, Ford and Chevrolet remain highly regarded in the 2013 survey.
U.S. car owners' perception of the best car brands in terms of quality as of December 15, 2013 (index score)*
Respondents with at least one vehicle in household
Method of interview
Telephone interview
Supplementary notes
According to the source, overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. The following categories were included: quality, safety, performance, value, design/style, fuel economy, technology/innovation. The scores for safety reflect the number of times that the particular make was mentioned as a leader for the particular, attribute.
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Consumers Union. (January 23, 2014). U.S. car owners' perception of the best car brands in terms of quality as of December 15, 2013 (index score)* [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/303623/best-quality-car-brands-based-on-us-car-owner-perception/
Consumers Union. "U.S. car owners' perception of the best car brands in terms of quality as of December 15, 2013 (index score)*." Chart. January 23, 2014. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/303623/best-quality-car-brands-based-on-us-car-owner-perception/
Consumers Union. (2014). U.S. car owners' perception of the best car brands in terms of quality as of December 15, 2013 (index score)*. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/303623/best-quality-car-brands-based-on-us-car-owner-perception/
Consumers Union. "U.S. Car Owners' Perception of The Best Car Brands in Terms of Quality as of December 15, 2013 (Index Score)*." Statista, Statista Inc., 23 Jan 2014, https://www.statista.com/statistics/303623/best-quality-car-brands-based-on-us-car-owner-perception/
Consumers Union, U.S. car owners' perception of the best car brands in terms of quality as of December 15, 2013 (index score)* Statista, https://www.statista.com/statistics/303623/best-quality-car-brands-based-on-us-car-owner-perception/ (last visited November 23, 2024)
U.S. car owners' perception of the best car brands in terms of quality as of December 15, 2013 (index score)* [Graph], Consumers Union, January 23, 2014. [Online]. Available: https://www.statista.com/statistics/303623/best-quality-car-brands-based-on-us-car-owner-perception/
