This statistic presents the number of people purchasing women's bras in the United Kingdom (UK) from 2013 to 2016, by user type. User types are based on the amount spent. In 2016, an estimated 2.7 million women in the UK were heavy bra users, meaning they spent 75 British pounds or more on such products.
Number of people buying women's bras in the United Kingdom (UK) from 2013 to 2016, by user type
(in 1,000s)
User type*
Light users
Medium users
Heavy users
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* The source indicates: - Heavy users spent "75 GBP or more" or "50 GBP - 74 GBP". - Medium users spent "35 GBP - 49 GBP" or "20 GBP - 34 GBP". - Light users spent "10 GBP - 19 GBP" or "Under 10 GBP".
** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282.
Figures estimated by the source on the basis of survey responses.
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Kantar. (May 20, 2017). Number of people buying women's bras in the United Kingdom (UK) from 2013 to 2016, by user type (in 1,000s) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/302892/women-s-bra-expenditure-by-user-type-in-the-uk/
Kantar. "Number of people buying women's bras in the United Kingdom (UK) from 2013 to 2016, by user type (in 1,000s)." Chart. May 20, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/302892/women-s-bra-expenditure-by-user-type-in-the-uk/
Kantar. (2017). Number of people buying women's bras in the United Kingdom (UK) from 2013 to 2016, by user type (in 1,000s). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/302892/women-s-bra-expenditure-by-user-type-in-the-uk/
Kantar. "Number of People Buying Women's Bras in The United Kingdom (Uk) from 2013 to 2016, by User Type (in 1,000s)." Statista, Statista Inc., 20 May 2017, https://www.statista.com/statistics/302892/women-s-bra-expenditure-by-user-type-in-the-uk/
Kantar, Number of people buying women's bras in the United Kingdom (UK) from 2013 to 2016, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302892/women-s-bra-expenditure-by-user-type-in-the-uk/ (last visited August 25, 2024)
Number of people buying women's bras in the United Kingdom (UK) from 2013 to 2016, by user type (in 1,000s) [Graph], Kantar, May 20, 2017. [Online]. Available: https://www.statista.com/statistics/302892/women-s-bra-expenditure-by-user-type-in-the-uk/