This statistic shows the frequency of women's anti-perspirant and deodorant usage in Great Britain from 2013 to 2020. In 2020, an estimated 7.4 million women were 'heavy' anti-perspirant and deodorant users.
Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed anti-perspirants "more than once a day." - Medium users consumed anti-perspirants "once a day." - Light users consumed anti-perspirants "less than once a day".
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (June 13, 2021). Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s) [Graph]. In Statista. Retrieved January 29, 2025, from https://www.statista.com/statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar. "Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s)." Chart. June 13, 2021. Statista. Accessed January 29, 2025. https://www.statista.com/statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar. (2021). Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s). Statista. Statista Inc.. Accessed: January 29, 2025. https://www.statista.com/statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar. "Number of Women Using Anti-perspirant and Body Spray Deodorants in Great Britain from 2013 to 2020, by User Type (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar, Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/ (last visited January 29, 2025)
Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: https://www.statista.com/statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
