According to this Kantar survey from 2024, 11.5 million people are consuming this product with a frequency level of 'Medium users'. In contrast, 2.2 million people have a frequency level of 'Light users'.
Number of male users of 'Anti-Perspirants & Body Spray Deodorants' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed anti-perspirants 'more than once a day.' - Medium users consumed anti-perspirants 'once a day.' - Light users consumed anti-perspirants 'less than once a month.'
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (July 2, 2024). Number of male users of 'Anti-Perspirants & Body Spray Deodorants' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/302813/men-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar. "Number of male users of 'Anti-Perspirants & Body Spray Deodorants' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/302813/men-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of male users of 'Anti-Perspirants & Body Spray Deodorants' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/302813/men-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar. "Number of Male Users of 'anti-perspirants & Body Spray Deodorants' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302813/men-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar, Number of male users of 'Anti-Perspirants & Body Spray Deodorants' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302813/men-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/ (last visited December 21, 2024)
Number of male users of 'Anti-Perspirants & Body Spray Deodorants' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302813/men-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/