According to this survey by Kantar, 8.1 million people in the United Kingdom are using 'Shaving Foam, Gel & Cream' with a frequency level of 'Light users' in 2022. In contrast, 2.2 million people have a frequency level of 'Heavy users'.
Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2022, by frequency
(in 1,000s)
User type*
Number of people in thousands
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* The source indicates: - Heavy users consumed shaving products either 'more than once a day' or 'once a day' - Medium users consumed shaving products either '5 or 6 times a week' or '3 to 4 times a week' - Light users consumed shaving products 'twice a week' to 'less than once a week'.
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Kantar. (August 1, 2023). Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2022, by frequency (in 1,000s) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/302811/men-s-shaving-product-usage-by-user-type-in-the-uk/
Kantar. "Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2022, by frequency (in 1,000s)." Chart. August 1, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/302811/men-s-shaving-product-usage-by-user-type-in-the-uk/
Kantar. (2023). Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2022, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/302811/men-s-shaving-product-usage-by-user-type-in-the-uk/
Kantar. "Number of Male Users of 'shaving Foam, Gel & Cream' in Great Britain (Gb) 2022, by Frequency (in 1,000s)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/302811/men-s-shaving-product-usage-by-user-type-in-the-uk/
Kantar, Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2022, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302811/men-s-shaving-product-usage-by-user-type-in-the-uk/ (last visited July 03, 2024)
Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2022, by frequency (in 1,000s) [Graph], Kantar, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/302811/men-s-shaving-product-usage-by-user-type-in-the-uk/