According to this Kantar survey from 2024, 7.2 million people are consuming this product with a frequency level of 'Light users'. In contrast, 2.3 million people have a frequency level of 'Heavy users'.
Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2023, by frequency
(in 1,000s)
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Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2023, by frequency
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* The source indicates: - Heavy users consumed shaving products either 'more than once a day' or 'once a day' - Medium users consumed shaving products either '5 or 6 times a week' or '3 to 4 times a week' - Light users consumed shaving products 'twice a week' to 'less than once a week'.
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Kantar. (July 2, 2024). Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved April 23, 2025, from https://www.statista.com/statistics/302811/men-s-shaving-product-usage-by-user-type-in-the-uk/
Kantar. "Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed April 23, 2025. https://www.statista.com/statistics/302811/men-s-shaving-product-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: April 23, 2025. https://www.statista.com/statistics/302811/men-s-shaving-product-usage-by-user-type-in-the-uk/
Kantar. "Number of Male Users of 'shaving Foam, Gel & Cream' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302811/men-s-shaving-product-usage-by-user-type-in-the-uk/
Kantar, Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302811/men-s-shaving-product-usage-by-user-type-in-the-uk/ (last visited April 23, 2025)
Number of male users of 'Shaving Foam, Gel & Cream' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302811/men-s-shaving-product-usage-by-user-type-in-the-uk/
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