This statistic presents the usage frequency of women's antiperspirants and body spray deodorants in Great Britain from 2017 to 2021. In 2021, an estimated 7.7 million women used antiperspirants more than once a day.
Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use
(in 1,000s)
Frequency of use
More than once a day
Once a day
Less than once a day
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Figures estimated by the source on the basis of survey responses. * From March 2021 to February 2022, 24,240 individuals were surveyed. Equally large sample sizes were used in previous surveys by the source.
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Kantar. (July 14, 2022). Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use (in 1,000s) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/302799/women-s-anti-perspirants-and-deodorants-usage-frequency-in-the-uk/
Kantar. "Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use (in 1,000s)." Chart. July 14, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/302799/women-s-anti-perspirants-and-deodorants-usage-frequency-in-the-uk/
Kantar. (2022). Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use (in 1,000s). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/302799/women-s-anti-perspirants-and-deodorants-usage-frequency-in-the-uk/
Kantar. "Number of Women Using Anti-perspirants and Body Spray Deodorants in Great Britain from 2017 to 2021, by Frequency of Use (in 1,000s)." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/302799/women-s-anti-perspirants-and-deodorants-usage-frequency-in-the-uk/
Kantar, Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use (in 1,000s) Statista, https://www.statista.com/statistics/302799/women-s-anti-perspirants-and-deodorants-usage-frequency-in-the-uk/ (last visited August 25, 2024)
Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use (in 1,000s) [Graph], Kantar, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/302799/women-s-anti-perspirants-and-deodorants-usage-frequency-in-the-uk/