This statistic presents the usage frequency of women's antiperspirants and body spray deodorants in Great Britain from 2017 to 2021. In 2021, an estimated 7.7 million women used antiperspirants more than once a day.
Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use
(in 1,000s)
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Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use
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Figures estimated by the source on the basis of survey responses. * From March 2021 to February 2022, 24,240 individuals were surveyed. Equally large sample sizes were used in previous surveys by the source.
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Kantar. (July 14, 2022). Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use (in 1,000s) [Graph]. In Statista. Retrieved April 10, 2025, from https://www.statista.com/statistics/302799/women-s-anti-perspirants-and-deodorants-usage-frequency-in-the-uk/
Kantar. "Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use (in 1,000s)." Chart. July 14, 2022. Statista. Accessed April 10, 2025. https://www.statista.com/statistics/302799/women-s-anti-perspirants-and-deodorants-usage-frequency-in-the-uk/
Kantar. (2022). Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use (in 1,000s). Statista. Statista Inc.. Accessed: April 10, 2025. https://www.statista.com/statistics/302799/women-s-anti-perspirants-and-deodorants-usage-frequency-in-the-uk/
Kantar. "Number of Women Using Anti-perspirants and Body Spray Deodorants in Great Britain from 2017 to 2021, by Frequency of Use (in 1,000s)." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/302799/women-s-anti-perspirants-and-deodorants-usage-frequency-in-the-uk/
Kantar, Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use (in 1,000s) Statista, https://www.statista.com/statistics/302799/women-s-anti-perspirants-and-deodorants-usage-frequency-in-the-uk/ (last visited April 10, 2025)
Number of women using anti-perspirants and body spray deodorants in Great Britain from 2017 to 2021, by frequency of use (in 1,000s) [Graph], Kantar, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/302799/women-s-anti-perspirants-and-deodorants-usage-frequency-in-the-uk/
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