Frequency of users of 'Shower & Bath Products' in GB 2023

Published by Statista Research Department, Aug 1, 2024
According to this Kantar survey from 2024, 22.6 million people are consuming this product with a frequency level of 'Once a day'. In contrast, 2.3 million people have a frequency level of 'Once a week or less'.

Number of users of 'Shower & Bath Products' in Great Britain (GB) 2023, by frequency (in 1,000s)

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Release date

July 2024

Region

United Kingdom (Great Britain)

Survey time period

Jan 1st to Dec 31st 2023

Number of respondents

24,240 respondents

Age group

15 years and older

Supplementary notes

Figures estimated by the source on the basis of survey responses.

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