According to this Kantar survey from 2024, 28.7 million people are consuming this product with a frequency level of 'Heavy users'. In contrast, 2.3 million people have a frequency level of 'Light users'.
Number of users of 'Shower & Bath Products' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed shower gel and bath product 'once a day or more' - Medium users consumed shower gel and bath product 'two or three times a week' - Light users consumed shower gel and bath product 'once a week' or 'less than once a week'.
Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of users of 'Shower & Bath Products' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
Kantar. "Number of users of 'Shower & Bath Products' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of users of 'Shower & Bath Products' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
Kantar. "Number of Users of 'shower & Bath Products' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
Kantar, Number of users of 'Shower & Bath Products' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/ (last visited December 31, 2024)
Number of users of 'Shower & Bath Products' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
