This statistic displays the frequency of women's hair colorant, bleaches and lighteners usage in Great Britain from 2015 to 2020. In 2020, an estimated 2.5 million women were 'heavy' hair coloring product users.
Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type
(in 1,000s)
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Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type
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* The source indicates: - Heavy users consumed hair coloring products either "more than once a month" or "once a month" - Medium users consumed hair coloring products either "once every two months" or "once every three months" - Light users consumed hair coloring products "less than once every three months".
Figures estimated by the source on the basis of survey responses.
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Hair styling product consumption in Great Britain (Kantar Media TGI)
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Kantar. (June 13, 2021). Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type (in 1,000s) [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
Kantar. "Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type (in 1,000s)." Chart. June 13, 2021. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
Kantar. (2021). Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type (in 1,000s). Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
Kantar. "Number of Women Using Hair Colorants, Bleaches and Lighteners (at Home) in Great Britain in 2015 and 2020, by User Type (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
Kantar, Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/ (last visited February 17, 2025)
Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
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