Frequency of female users of 'Shampoo' in GB 2023

Published by Statista Research Department, Aug 1, 2024
According to this Kantar survey from 2024, 15.7 million people are consuming this product with a frequency level of 'Medium users'. In contrast, 4.2 million people have a frequency level of 'Heavy users'.

Number of female users of 'Shampoo' in Great Britain (GB) 2023, by frequency (in 1,000s)

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Release date

July 2024

Region

United Kingdom (Great Britain)

Survey time period

Jan 1st to Dec 31st 2023

Number of respondents

24,240 respondents

Age group

15 years and older

Supplementary notes

* The source indicates:
- Heavy users consumed shampoo 'once a day or more'
- Medium users consumed shampoo '2 or 3 times a week'
- Light users consumed shampoo either 'once a week' or 'less than once a week'

Figures estimated by the source on the basis of survey responses.

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