According to this Kantar survey from 2024, 8.1 million people are consuming this product with a frequency level of 'Medium users'. In contrast, 3.7 million people have a frequency level of 'Heavy users'.
Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed perfume and eau de toilette 'more than once a day' - Medium users consumed perfume and eau de toilette 'once a day' - Light users consumed perfume and eau de toilette 'two or three times a week' to 'once a month or less'.
Figures estimated by the source on the basis of survey responses.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (July 2, 2024). Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar. "Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar. "Number of Female Users of 'perfume & Eau De Toilette' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar, Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/ (last visited December 18, 2024)
Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
