According to this Kantar survey from 2024, 8.1 million people are consuming this product with a frequency level of 'Medium users'. In contrast, 3.7 million people have a frequency level of 'Heavy users'.
Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed perfume and eau de toilette 'more than once a day' - Medium users consumed perfume and eau de toilette 'once a day' - Light users consumed perfume and eau de toilette 'two or three times a week' to 'once a month or less'.
Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar. "Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar. "Number of Female Users of 'perfume & Eau De Toilette' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
Kantar, Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/ (last visited November 18, 2024)
Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302588/perfume-and-eau-de-toilette-usage-by-user-type-in-the-uk/
