This statistic displays the frequency of women's foundation (make-up) and tinted moisturizer usage in Great Britain from 2013 to 2020. In 2020, an estimated 6.8 million women were heavy foundation and tinted moisturizer users.
Number of women using foundation (make-up), concealer, and tinted moisturizer in Great Britain from 2013 to 2020, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed foundation and tinted moisturizer either "once a day or more often", "more than once a day" or "once a day" - Medium users consumed foundation and tinted moisturizer either "two or three times a week" or "once a week". - Light users consumed foundation and tinted moisturizer either "two or three times a month", "once a month", "less than once a month" or "once a month or less"
Figures estimated by the source on the basis of survey responses.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (June 13, 2021). Number of women using foundation (make-up), concealer, and tinted moisturizer in Great Britain from 2013 to 2020, by user type (in 1,000s) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/302579/foundation-and-tinted-moisturiser-usage-by-user-type-in-the-uk/
Kantar. "Number of women using foundation (make-up), concealer, and tinted moisturizer in Great Britain from 2013 to 2020, by user type (in 1,000s)." Chart. June 13, 2021. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/302579/foundation-and-tinted-moisturiser-usage-by-user-type-in-the-uk/
Kantar. (2021). Number of women using foundation (make-up), concealer, and tinted moisturizer in Great Britain from 2013 to 2020, by user type (in 1,000s). Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/302579/foundation-and-tinted-moisturiser-usage-by-user-type-in-the-uk/
Kantar. "Number of Women Using Foundation (Make-up), Concealer, and Tinted Moisturizer in Great Britain from 2013 to 2020, by User Type (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/302579/foundation-and-tinted-moisturiser-usage-by-user-type-in-the-uk/
Kantar, Number of women using foundation (make-up), concealer, and tinted moisturizer in Great Britain from 2013 to 2020, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302579/foundation-and-tinted-moisturiser-usage-by-user-type-in-the-uk/ (last visited December 31, 2024)
Number of women using foundation (make-up), concealer, and tinted moisturizer in Great Britain from 2013 to 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: https://www.statista.com/statistics/302579/foundation-and-tinted-moisturiser-usage-by-user-type-in-the-uk/
