According to this Kantar survey from 2024, 4.1 million people are consuming this product with a frequency level of 'Light users'. In contrast, 1 million people have a frequency level of 'Heavy users'.
Number of male users of 'Facial Skin Care (Including Beard Care)' in Great Britain (GB) 2023, by frequency
(in 1,000s)
User type*
Number of people in thousands
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* The source indicates: - Heavy users consumed selected facial care products 'more than once a day' - Medium users consumed selected facial care products 'once a day' - Light users consumed selected facial care products either 'two or three times a week', 'once a week' or 'less than once a week'
Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of male users of 'Facial Skin Care (Including Beard Care)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/302557/selected-facial-care-products-for-women-usage-by-user-type-in-the-uk/
Kantar. "Number of male users of 'Facial Skin Care (Including Beard Care)' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/302557/selected-facial-care-products-for-women-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of male users of 'Facial Skin Care (Including Beard Care)' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/302557/selected-facial-care-products-for-women-usage-by-user-type-in-the-uk/
Kantar. "Number of Male Users of 'facial Skin Care (Including Beard Care)' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302557/selected-facial-care-products-for-women-usage-by-user-type-in-the-uk/
Kantar, Number of male users of 'Facial Skin Care (Including Beard Care)' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302557/selected-facial-care-products-for-women-usage-by-user-type-in-the-uk/ (last visited August 24, 2024)
Number of male users of 'Facial Skin Care (Including Beard Care)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302557/selected-facial-care-products-for-women-usage-by-user-type-in-the-uk/
