Enjoyment of book reading in England 2013, by reader segment

* S1: 'Bookworms' = 6 percent; S2: 'Love to read' = 15 percent; S3: 'The magazine generation' = 14 percent; S4: 'Given the chance...' = 8 percent; S5: 'Joe average' = 17 percent; S6: 'Reluctant readers' = 10 percent; S7: 'No time to read' = 10 percent; S8: 'Don't like reading' = 11 percent; S9: 'Don't read' = 10 percent.
The source provides definitions of the reader segmentation model used on page seven of the Booktrust Reading Habits Survey report.