Enjoyment of book reading in England 2013, by reader segment

How much do you enjoy reading books?

Reader segment*Very muchQuite a lotA bitNot muchNot at all
S1: Bookworms 88% 11% 1% 0% 0%
S2: Love to read 96% 4% 0% 0% 0%
S3: The magazine generation 53% 36% 9% 1% 0%
S4: Given the chance... 95% 5% 0% 0% 0%
S5: Joe average 57% 39% 4% 0% 0%
S6: Reluctant readers 2% 39% 43% 12% 3%
S7: No time to read 48% 47% 5% 0% 0%
S8: Don't like reading 1% 15% 46% 36% 2%
S9: Don't read 0% 0% 2% 27% 72%
Created with Highcharts 7.2.2Reader segment*Share of respondentsVery muchQuite a lotA bitNot muchNot at allS1: BookwormsS2: Love to readS3: The magazine generationS4: Given the chance...S5: Joe averageS6: Reluctant readersS7: No time to readS8: Don't like readingS9: Don't read
0%10%20%30%40%50%60%70%80%90%100%110%120%
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Source

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Release date

March 2014

Region

United Kingdom (England)

Survey time period

August 2013

Number of respondents

1,500 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

* S1: 'Bookworms' = 6 percent; S2: 'Love to read' = 15 percent; S3: 'The magazine generation' = 14 percent; S4: 'Given the chance...' = 8 percent; S5: 'Joe average' = 17 percent; S6: 'Reluctant readers' = 10 percent; S7: 'No time to read' = 10 percent; S8: 'Don't like reading' = 11 percent; S9: 'Don't read' = 10 percent.
The source provides definitions of the reader segmentation model used on page seven of the Booktrust Reading Habits Survey report.

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