This statistic shows the frequency of air fresheners, scented candles and fabric freshener usage in Great Britain from 2014 to 2020. In 2020, an estimated 5.05 million people were heavy scented product users.
Number of people using air fresheners, scented candles and fabric fresheners in Great Britain from 2014 to 2020, by user type
(in 1,000s)
User type*
Heavy users
Medium users
Light users
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* The source indicates: - Heavy users consumed scented products "packs in last year: 13 or more" or "packs in last year: 10 - 12" - Medium users consumed scented products either "packs in last year: 7 - 9" or "packs in last year: 5 - 6" - Light users consumed scented products either "packs in last year: 3 - 4" or "packs in last year: 2 or less"
Figures estimated by the source on the basis of survey responses.
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Kantar. (June 13, 2021). Number of people using air fresheners, scented candles and fabric fresheners in Great Britain from 2014 to 2020, by user type (in 1,000s) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/302372/scented-products-usage-by-user-type-in-the-uk/
Kantar. "Number of people using air fresheners, scented candles and fabric fresheners in Great Britain from 2014 to 2020, by user type (in 1,000s)." Chart. June 13, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/302372/scented-products-usage-by-user-type-in-the-uk/
Kantar. (2021). Number of people using air fresheners, scented candles and fabric fresheners in Great Britain from 2014 to 2020, by user type (in 1,000s). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/302372/scented-products-usage-by-user-type-in-the-uk/
Kantar. "Number of People Using Air Fresheners, Scented Candles and Fabric Fresheners in Great Britain from 2014 to 2020, by User Type (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/302372/scented-products-usage-by-user-type-in-the-uk/
Kantar, Number of people using air fresheners, scented candles and fabric fresheners in Great Britain from 2014 to 2020, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302372/scented-products-usage-by-user-type-in-the-uk/ (last visited August 25, 2024)
Number of people using air fresheners, scented candles and fabric fresheners in Great Britain from 2014 to 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: https://www.statista.com/statistics/302372/scented-products-usage-by-user-type-in-the-uk/