According to this Kantar survey from 2024, 16.2 million people are consuming this product with a frequency level of 'Heavy users'. In contrast, 4.3 million people have a frequency level of 'Light users'.
Number of users of 'Washing Up Liquids/Detergents' in Great Britain (GB) 2023, by frequency
(in 1,000s)
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Kantar. (July 2, 2024). Number of users of 'Washing Up Liquids/Detergents' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/302312/washing-up-liquid-usage-frequency-in-the-uk/
Kantar. "Number of users of 'Washing Up Liquids/Detergents' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/302312/washing-up-liquid-usage-frequency-in-the-uk/
Kantar. (2024). Number of users of 'Washing Up Liquids/Detergents' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/302312/washing-up-liquid-usage-frequency-in-the-uk/
Kantar. "Number of Users of 'washing Up Liquids/Detergents' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302312/washing-up-liquid-usage-frequency-in-the-uk/
Kantar, Number of users of 'Washing Up Liquids/Detergents' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302312/washing-up-liquid-usage-frequency-in-the-uk/ (last visited December 18, 2024)
Number of users of 'Washing Up Liquids/Detergents' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302312/washing-up-liquid-usage-frequency-in-the-uk/