In 2021 the leading consumption group by type of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain were 'Dark rum' with 3,578,380 consumers, 'Flavoured/Spiced Rum [+09/21]' with 2,914,390 consumers and 'White rum' with 2,751,290 consumers.
Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2021, by type
(in 1,000s)
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Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2021, by type
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* The source indicates: - Heavy users consumed girum n either "10 or more in last week", "5 to 9 in last week", "3 or 4 in last week" or "1 or 2 in last week" - Medium users consumed rum "1 or 2 in last month" or "3 or more in last month" - Light users consumed rum "none in last month."
Figures estimated by the source on the basis of survey responses.
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Kantar. (July 14, 2022). Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2021, by type (in 1,000s) [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
Kantar. "Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2021, by type (in 1,000s)." Chart. July 14, 2022. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
Kantar. (2022). Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2021, by type (in 1,000s). Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
Kantar. "Number of Consumers of 'rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (Gb) 2021, by Type (in 1,000s)." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
Kantar, Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2021, by type (in 1,000s) Statista, https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/ (last visited April 21, 2025)
Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2021, by type (in 1,000s) [Graph], Kantar, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/302268/dark-and-golden-rum-usage-by-user-type-in-the-uk/
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