Most valuable retail brands in Brazil 2023

Published by
J. G. Navarro,
Jun 5, 2024
In 2023, cosmetic brand Natura was Brazil's most valuable retail brand, with a brand value of over 8.9 billion Brazilian reals. That was over twice as high as the second-placed brand, Magazine Luiza, also known as Magalu, whose brand value amounted to more than three billion reals. Overall, Brazil's most valuable brands in 2023 were banks Itaú and Bradesco.

Leading Brazilian retail brands in 2023, based on brand value (in million Brazilian reals)

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Release date

June 2024

Region

Brazil

Survey time period

2023

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Global overview

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Regional overview

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Leading countries

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Industry leaders

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Retail trade in the UKRetail market worldwideSupermarkets in the U.S.Supermarkets in the United Kingdom (UK)Apparel market in the UK
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