According to this Kantar survey from 2024, 2.2 million people are consuming this product with a frequency level of 'Light users'. In contrast, 725.7 thousand people have a frequency level of 'Medium users'.
Number of consumers of 'Brandy, Cognac, Armagnac And Calvados' in Great Britain (GB) 2021 - 2023, by frequency
(in 1,000s)
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Number of consumers of 'Brandy, Cognac, Armagnac And Calvados' in Great Britain (GB) 2021 - 2023, by frequency
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* The source indicates: - Heavy users consumed Brandy, Cognac, Armagnac and Calvados either '10 or more in last week', '5 to 9 in last week', '3 or 4 in last week' or '1 or 2 in last week' - Medium users consumed Brandy, Cognac, Armagnac and Calvados either '1 or 2 in last month' or '3 or more in last month' - Light users consumed Brandy, Cognac, Armagnac and Calvados 'none in last month.'
Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of consumers of 'Brandy, Cognac, Armagnac And Calvados' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved April 14, 2025, from https://www.statista.com/statistics/302265/brandy-cognac-armagnac-and-calvados-usage-by-user-type-in-the-uk/
Kantar. "Number of consumers of 'Brandy, Cognac, Armagnac And Calvados' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed April 14, 2025. https://www.statista.com/statistics/302265/brandy-cognac-armagnac-and-calvados-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of consumers of 'Brandy, Cognac, Armagnac And Calvados' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: April 14, 2025. https://www.statista.com/statistics/302265/brandy-cognac-armagnac-and-calvados-usage-by-user-type-in-the-uk/
Kantar. "Number of Consumers of 'brandy, Cognac, Armagnac And Calvados' in Great Britain (Gb) 2021 - 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302265/brandy-cognac-armagnac-and-calvados-usage-by-user-type-in-the-uk/
Kantar, Number of consumers of 'Brandy, Cognac, Armagnac And Calvados' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302265/brandy-cognac-armagnac-and-calvados-usage-by-user-type-in-the-uk/ (last visited April 14, 2025)
Number of consumers of 'Brandy, Cognac, Armagnac And Calvados' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302265/brandy-cognac-armagnac-and-calvados-usage-by-user-type-in-the-uk/
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