According to this Kantar survey from 2024, 5.2 million people are consuming this product with a frequency level of 'Less than once a month'. In contrast, 1.8 million people have a frequency level of 'Once a week or more'.
Number of consumers of 'Gin' in Great Britain (GB) 2021 - 2023, by frequency
(in 1,000s)
Figures estimated by the source on the basis of survey responses. * Number of respondents: n (2013) = 24,423 / n (2014) = 24,506 / n (2015) = 24,282 / n (2016) = 24,507 / n (2017) = 24,845 / n (2018) = 24,1919
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Kantar. (July 2, 2024). Number of consumers of 'Gin' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/302202/gin-usage-frequency-in-the-uk/
Kantar. "Number of consumers of 'Gin' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/302202/gin-usage-frequency-in-the-uk/
Kantar. (2024). Number of consumers of 'Gin' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/302202/gin-usage-frequency-in-the-uk/
Kantar. "Number of Consumers of 'gin' in Great Britain (Gb) 2021 - 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302202/gin-usage-frequency-in-the-uk/
Kantar, Number of consumers of 'Gin' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302202/gin-usage-frequency-in-the-uk/ (last visited November 21, 2024)
Number of consumers of 'Gin' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302202/gin-usage-frequency-in-the-uk/