Connected TV programmatic ad spend growth in the U.S. 2019-2022

Published by Statista Research Department, Mar 18, 2024
Connected TV programmatic display advertising spending was forecast to increase by 52.9 percent in the United States 2021. In dollars value, that would signify an increase in expenditure from 64.53 billion to 6.93 billion U.S. dollars between 2020 and 2021.

Change in connected TV (CTV) programmatic display advertising spending in the United States from 2019 to 2022

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Release date

January 2021

Region

United States

Survey time period

2019

Supplementary notes

* Forecast.
Digital display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; includes advertising that appears on connected TV (CTV) devices; data after 2016 excludes connected TV devices; excludes network-sold inventory from traditional linear TV and addressable TV advertising.

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Statistics on " Digital display advertising in the United States "

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Overview

7

Devices

8

Largest industries

5

Marketer insights

7

Consumer insights

5

Trends

8

Further related statistics

4

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Topics

Display advertising in the U.S.Digital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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