Leading TV programming genres in the U.S. 2016/2017, by ad spend

Published by
Michele Majidi,
Oct 30, 2023
The graph presents leading TV programming genres in the United States in the 2016/2017 broadcast season, by advertising spending. Drama ranked first, having attracted 11.27 billion U.S. dollars of advertising expenses in the U.S. in the measured period. What is more, drama TV generally takes the largest share of top primetime programs.

Leading TV programming genres in the United States in 2017/2017 broadcast season, by advertising spending (in billion U.S. dollars)

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Release date

October 2017

Region

United States

Survey time period

September 2016 to July 2017

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Statistics on " TV advertising in the United States "

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Overview

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Leading advertisers

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Online and connected TV

7

Free ad-supported streaming TV (FAST)

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Consumer attitudes

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Further related statistics

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