According to this survey by Kantar, 13.2 million people in the United Kingdom are consuming 'Wine (Not Sparkling)' with a frequency level of 'Light users' in 2022. In contrast, 1.1 million people have a frequency level of 'Heavy users'.
Number of consumers of 'Wine (Not Sparkling)' in Great Britain (GB) 2022, by frequency
(in 1,000s)
User type*
Number of people in thousands
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* The source indicates: - Heavy users consumed wine either '10 or more in last week' or '5 to 9 in last week' - Medium users consumed wine either '4 in last month', '3 in last month' or '2 in last month' - Light users consumed wine either '1 in last month' or 'less than 1 in last month' or 'none in last month'
Figures estimated by the source on the basis of survey responses.
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Kantar. (August 1, 2023). Number of consumers of 'Wine (Not Sparkling)' in Great Britain (GB) 2022, by frequency (in 1,000s) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/302114/wine-usage-by-user-type-in-the-uk/
Kantar. "Number of consumers of 'Wine (Not Sparkling)' in Great Britain (GB) 2022, by frequency (in 1,000s)." Chart. August 1, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/302114/wine-usage-by-user-type-in-the-uk/
Kantar. (2023). Number of consumers of 'Wine (Not Sparkling)' in Great Britain (GB) 2022, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/302114/wine-usage-by-user-type-in-the-uk/
Kantar. "Number of Consumers of 'wine (Not Sparkling)' in Great Britain (Gb) 2022, by Frequency (in 1,000s)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/302114/wine-usage-by-user-type-in-the-uk/
Kantar, Number of consumers of 'Wine (Not Sparkling)' in Great Britain (GB) 2022, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302114/wine-usage-by-user-type-in-the-uk/ (last visited July 03, 2024)
Number of consumers of 'Wine (Not Sparkling)' in Great Britain (GB) 2022, by frequency (in 1,000s) [Graph], Kantar, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/302114/wine-usage-by-user-type-in-the-uk/