According to this Kantar survey from 2024, 11.8 million people are consuming this product with a frequency level of 'Light users'. In contrast, 1.1 million people have a frequency level of 'Heavy users'.
Number of consumers of 'Wine (Not Sparkling)' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed wine either '10 or more in last week' or '5 to 9 in last week' - Medium users consumed wine either '4 in last month', '3 in last month' or '2 in last month' - Light users consumed wine either '1 in last month' or 'less than 1 in last month' or 'none in last month'
Figures estimated by the source on the basis of survey responses.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (July 2, 2024). Number of consumers of 'Wine (Not Sparkling)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/302114/wine-usage-by-user-type-in-the-uk/
Kantar. "Number of consumers of 'Wine (Not Sparkling)' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/302114/wine-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of consumers of 'Wine (Not Sparkling)' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/302114/wine-usage-by-user-type-in-the-uk/
Kantar. "Number of Consumers of 'wine (Not Sparkling)' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302114/wine-usage-by-user-type-in-the-uk/
Kantar, Number of consumers of 'Wine (Not Sparkling)' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302114/wine-usage-by-user-type-in-the-uk/ (last visited March 13, 2025)
Number of consumers of 'Wine (Not Sparkling)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302114/wine-usage-by-user-type-in-the-uk/