According to this Kantar survey from 2024, 5.6 million people are consuming this product with a frequency level of 'Light users'. In contrast, 2.7 million people have a frequency level of 'Medium users'.
Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed cider either '11 or more in last week', '8 or 10 in last week', '5 or 7 in last week', '3 or 4 in last week' or '1 or 2 in last week' - Medium users consumed cider '1 or more in last month' - Light users consumed cider 'none last month.'
Figures estimated by the source on the basis of survey responses.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (July 2, 2024). Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/302110/cider-usage-by-user-type-in-the-uk/
Kantar. "Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/302110/cider-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/302110/cider-usage-by-user-type-in-the-uk/
Kantar. "Number of Consumers of 'cider (Including Fruit Cider)' in Great Britain (Gb) 2021 - 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302110/cider-usage-by-user-type-in-the-uk/
Kantar, Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302110/cider-usage-by-user-type-in-the-uk/ (last visited November 21, 2024)
Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302110/cider-usage-by-user-type-in-the-uk/
