According to this Kantar survey from 2024, 5.6 million people are consuming this product with a frequency level of 'Light users'. In contrast, 2.7 million people have a frequency level of 'Medium users'.
Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency
(in 1,000s)
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
* The source indicates: - Heavy users consumed cider either '11 or more in last week', '8 or 10 in last week', '5 or 7 in last week', '3 or 4 in last week' or '1 or 2 in last week' - Medium users consumed cider '1 or more in last month' - Light users consumed cider 'none last month.'
Figures estimated by the source on the basis of survey responses.
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Kantar. (July 2, 2024). Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved April 13, 2025, from https://www.statista.com/statistics/302110/cider-usage-by-user-type-in-the-uk/
Kantar. "Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed April 13, 2025. https://www.statista.com/statistics/302110/cider-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: April 13, 2025. https://www.statista.com/statistics/302110/cider-usage-by-user-type-in-the-uk/
Kantar. "Number of Consumers of 'cider (Including Fruit Cider)' in Great Britain (Gb) 2021 - 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302110/cider-usage-by-user-type-in-the-uk/
Kantar, Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302110/cider-usage-by-user-type-in-the-uk/ (last visited April 13, 2025)
Number of consumers of 'Cider (Including Fruit Cider)' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302110/cider-usage-by-user-type-in-the-uk/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
