Penetration rate of online shopping in China 2014-2024

Published by
Yihan Ma,
Dec 20, 2024

This statistic shows the penetration rate of online shopping in China from 2014 to June 2024. As of June 2024, around 82.3 percent of internet users in China had shopped online, up from around 82 percent a year ago.

Penetration rate of online shopping in China from 2014 to June 2024

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Release date

August 2024

Region

China

Survey time period

2014 to June 2024

Supplementary notes

Year-end figures unless specified.

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General overview

4

B2B e-commerce

5

B2C and C2C e-commerce

4

Leading e-commerce enterprises

3

Current trends in e-commerce

5

E-commerce consumer demographics

7

Further related statistics

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Topics

E-Commerce in ChinaMobile internet usage in ChinaAlibaba GroupInternet usage in ChinaDigital payments in China
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