According to this Kantar survey from 2024, 4.9 million people are consuming this product with a frequency level of 'Light users'. In contrast, 2.2 million people have a frequency level of 'Heavy users'.
Number of consumers of 'Other Hot Drinks' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* Excluding tea and coffee - Heavy users consumed hot drinks either 'once a day or more'. - Medium users consumed hot drinks 'once a week or 2-3 times a week' Light users consumed hot drinks either 'two or three times a month' or 'one a month or less'
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Kantar. (July 2, 2024). Number of consumers of 'Other Hot Drinks' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/301989/hot-drink-usage-by-user-type-in-the-uk/
Kantar. "Number of consumers of 'Other Hot Drinks' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/301989/hot-drink-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of consumers of 'Other Hot Drinks' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/301989/hot-drink-usage-by-user-type-in-the-uk/
Kantar. "Number of Consumers of 'other Hot Drinks' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/301989/hot-drink-usage-by-user-type-in-the-uk/
Kantar, Number of consumers of 'Other Hot Drinks' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/301989/hot-drink-usage-by-user-type-in-the-uk/ (last visited December 23, 2024)
Number of consumers of 'Other Hot Drinks' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/301989/hot-drink-usage-by-user-type-in-the-uk/
