Digital ad spend in the U.S. 2022, by industry
In 2022, retail was forecast to be the industry with highest digital advertising spending in the United States. Its digital ad spend was projected to amount to 57.2 billion U.S. dollars. Consumer packaged goods (CPG) services ranked second, with a spend of 36.03 billion. Total digital ad expenditure in the U.S. in 2022 was expected to amount to 220.93 billion U.S. dollars.
