In 2022, retail was forecast to be the industry with highest digital advertising spending in the United States. Its digital ad spend was projected to amount to 57.2 billion U.S. dollars. Consumer packaged goods (CPG) services ranked second, with a spend of 36.03 billion. Total digital ad expenditure in the U.S. in 2022 was expected to amount to 220.93 billion U.S. dollars.
Digital advertising spending in the United States in 2022, by industry
(in billion U.S. dollars)
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Digital advertising spending in the United States in 2022, by industry
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; includes ads such as Facebook's News Feed Ads and twitter's Promoted Tweets.
Learn more about how Statista can support your business.
eMarketer. (December 15, 2021). Digital advertising spending in the United States in 2022, by industry (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/301876/distribution-digital-ad-spend-by-industry-channel-usa/
eMarketer. "Digital advertising spending in the United States in 2022, by industry (in billion U.S. dollars)." Chart. December 15, 2021. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/301876/distribution-digital-ad-spend-by-industry-channel-usa/
eMarketer. (2021). Digital advertising spending in the United States in 2022, by industry (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/301876/distribution-digital-ad-spend-by-industry-channel-usa/
eMarketer. "Digital Advertising Spending in The United States in 2022, by Industry (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Dec 2021, https://www.statista.com/statistics/301876/distribution-digital-ad-spend-by-industry-channel-usa/
eMarketer, Digital advertising spending in the United States in 2022, by industry (in billion U.S. dollars) Statista, https://www.statista.com/statistics/301876/distribution-digital-ad-spend-by-industry-channel-usa/ (last visited February 19, 2025)
Digital advertising spending in the United States in 2022, by industry (in billion U.S. dollars) [Graph], eMarketer, December 15, 2021. [Online]. Available: https://www.statista.com/statistics/301876/distribution-digital-ad-spend-by-industry-channel-usa/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.