This statistic presents the household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021. That year, Warburtons was the FMCG brand with the highest penetration rate in the UK, with 86.7 percent of households buying the brand. Heinz and Mc Vitie's ranked in second and third place, with penetration rates of 86.2 percent and 83.5 percent, respectively.
Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021*
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (June 29, 2022). Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/301862/leading-ten-fmcg-brand-penetration-in-the-united-kingdom-uk/
Kantar Worldpanel. "Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021*." Chart. June 29, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/301862/leading-ten-fmcg-brand-penetration-in-the-united-kingdom-uk/
Kantar Worldpanel. (2022). Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/301862/leading-ten-fmcg-brand-penetration-in-the-united-kingdom-uk/
Kantar Worldpanel. "Household Penetration Rate of Leading Fast Moving Consumer Goods (Fmcg) Brands in The United Kingdom (Uk) in 2021*." Statista, Statista Inc., 29 Jun 2022, https://www.statista.com/statistics/301862/leading-ten-fmcg-brand-penetration-in-the-united-kingdom-uk/
Kantar Worldpanel, Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021* Statista, https://www.statista.com/statistics/301862/leading-ten-fmcg-brand-penetration-in-the-united-kingdom-uk/ (last visited December 21, 2024)
Household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2021* [Graph], Kantar Worldpanel, June 29, 2022. [Online]. Available: https://www.statista.com/statistics/301862/leading-ten-fmcg-brand-penetration-in-the-united-kingdom-uk/
