This statistic illustrates the share of internet users who watched content on video sharing websites such as YouTube, Vimeo, Facebook or Snapchat in the United Kingdom (UK) in 2016 and 2019, broken down by type. In 2019, 36 percent of respondents stated that they had watched reviews about things they might want to buy, down from 39 percent in 2018.
Share of individuals who watched content on video sharing sites in the United Kingdom (UK) in 2016 and 2019, by type
Characteristic
2016
2017
2018
2019
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adults who watched videos on sites or apps like YouTube or Vimeo
Method of interview
Face-to-face interview
Supplementary notes
* The 2016 survey included 'music videos' in the category 'short entertainment videos'. ** Previous dates of survey are available from Ofcom. *** n (2016) = 1,114; n (2017) = 1,161; n (2018) = 1,179., n (2019) = 960 The original survey question was: "And what types of videos do you tend to watch on these sites or apps?" (Prompted responses, multi-coded)
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Ofcom. (June 24, 2020). Share of individuals who watched content on video sharing sites in the United Kingdom (UK) in 2016 and 2019, by type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/301695/watching-or-downloading-short-video-clips-uk/
Ofcom. "Share of individuals who watched content on video sharing sites in the United Kingdom (UK) in 2016 and 2019, by type." Chart. June 24, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/301695/watching-or-downloading-short-video-clips-uk/
Ofcom. (2020). Share of individuals who watched content on video sharing sites in the United Kingdom (UK) in 2016 and 2019, by type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/301695/watching-or-downloading-short-video-clips-uk/
Ofcom. "Share of Individuals Who Watched Content on Video Sharing Sites in The United Kingdom (Uk) in 2016 and 2019, by Type." Statista, Statista Inc., 24 Jun 2020, https://www.statista.com/statistics/301695/watching-or-downloading-short-video-clips-uk/
Ofcom, Share of individuals who watched content on video sharing sites in the United Kingdom (UK) in 2016 and 2019, by type Statista, https://www.statista.com/statistics/301695/watching-or-downloading-short-video-clips-uk/ (last visited August 24, 2024)
Share of individuals who watched content on video sharing sites in the United Kingdom (UK) in 2016 and 2019, by type [Graph], Ofcom, June 24, 2020. [Online]. Available: https://www.statista.com/statistics/301695/watching-or-downloading-short-video-clips-uk/
